Nathan clashes with a giant corporation when he tries to help a struggling electronics store.

Nathan comes up with a way for a ranch to accommodate overweight riders; a women's boutique attempts to appease male customers by creating a "Man Zone"; after discovering that the maker of his jacket had published a tribute to alleged Holocaust denier Doug Collins in its catalog, Nathan starts a holocaust awareness-themed clothing company of his own, Summit Ice Apparel.

Nathan provides a moving company with free labor by developing an exercising fad known as "The Movement".

Nathan helps a struggling sporting goods store by recruiting promising young athletes to endorse the brand; Nathan helps an antique shop increase its revenue by having it open 24/7 to induce violations of a "You break it, you buy it" rule.

Nathan discovers he can allow smoking at a bar if he presents it as a "play" to an audience of two; Nathan stages a re-creation of the scenes as an actual performance.

A hotel markets itself to parents who are sexually active; a travel agent concentrates on older clients. Also, Nathan shares his solution for tardiness.

A plan to protect women's nail polish from chipping goes awry, and Nathan addresses his worst personality flaw.

Nathan impersonates another person in an effort to turn them into a humanitarian hero.